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Social Media Is Not A Fad

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It’s a fundamental shift in the way we communicate.

John Battelle:

True, to a point. What it really is, is the release of how we already communicate, but now at scale. It’s not a shift in *how* we communicate, it’s a step function in our *ability* to communicate. There’s an important difference there. One could argue that means a fundamental shift, but such a statement can be easily misinterpreted as meaning “something totally new in how humans think/work/communicate”, and I think that’s not quite right. It’s us, squared.

RELATED: That 40% of Twitter messages are pointless babble study is effectively debunked here; that teens don’t tweet is debunked here.



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One Response to “Social Media Is Not A Fad”

  1. GreenDreams says:

    Batelle is right. Consider the similarity between a Twitter 'tweet' or a text message and a note passed in class. Both have to be short, so as to be written and read quickly. Content is of the moment and delivered at once. The video and photo sites are technological enabling of the age-old sharing of our individual art, experience and expression. We know the photos we post on Facebook or Flickr may not be world class art, and wouldn't likely be picked up for publication. But just like getting out the photo albums, they are captured memories we share with friends and family.

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