Comments on: Burger King’s New Ad: A New Low In Vulgar Ads Aimed At Young Customers (UPDATED)

By: Bizarre Tourism Campaign Shows Danish Women as ‘Easy’ « Feminist Looking Glass

Tue, 15 Sep 2009 21:23:01 +0000

[...] are frequently used as commodities to sell various products, services, and even rights campaigns. It’s gross and sexist. This one seems particularly [...]

By: What is the best kind of link bait for your company? | Prechnology Blog

What is the best kind of link bait for your company? | Prechnology Blog — Tue, 01 Sep 2009 19:47:31 +0000

[...] backlash of criticism, offense, and scrutiny. To use a recent example, Burger King’s “It’ll Blow your Mind Away” ad. Everyone was talking about Burger King after this ad was launched. The ad appeared [...]

By: 1cherylcocos1

1cherylcocos1 — Tue, 18 Aug 2009 04:39:01 +0000

Burger King is disgusting and completely disregards the average buyer with their low-class vulgar ads. The current ad with “small hands” and the guy asking “Can I hold it for you” — that's a new low, even for Burger King.

By: AnonymousAnon

AnonymousAnon — Mon, 29 Jun 2009 00:31:07 +0000

I would like to put my phallus inside of that young lady's gaping mouth.

By: rsanford

rsanford — Sun, 28 Jun 2009 16:38:36 +0000

Is it any wonder why the Islamic world thinks we're the “Great Satan”?

By: big_mike

big_mike — Sat, 27 Jun 2009 00:10:17 +0000

It's the verbiage that makes it so unnecessarily suggestive.
The shape means nothing: Do you think what you're thinking the ad's suggesting when you have a hot dog, slavered with mayonnaise and mustard and ketchup?
Do worry about your kids' minds when you serve them sausage links?
Does it become an ethnic sterotype when you eat a Polish sausage?
It's the copy, and it was unnecessary.:

By: Unbelievably sucky ad « lookingforlissa

Unbelievably sucky ad « lookingforlissa — Thu, 25 Jun 2009 13:47:05 +0000

[...] The Moderate Voice by way of Hot [...]

By: Burger King Ad - Political Wrinkles

Burger King Ad - Political Wrinkles — Thu, 25 Jun 2009 08:56:53 +0000

[...] by saltwn I don’t believe that is a real ad. Did you get it from the Onion? Nope…Got it here… Burger King is trying to offset the schelacking they know they’ll get by saying it’s only being [...]

By: GreenDreams

GreenDreams — Thu, 25 Jun 2009 04:15:20 +0000

Oh, it's meant for Singapore. Then that must be alright, huh? Perhaps BK will realize that the world is, well, global. Dumb ads, wherever they run, will be noticed.

And hey, who's "worried" or "upset" about this? Anyone? I think it's hilarious and in case this is news to you, not everything in the blogosphere is about the most relevant issues.

BK can now join some of the textbook marketing blunders, like:

Chevy's marketing in Mexico of the Nova (ahem, means no go in spanish)
Toyota's snickerable marketing of the MR2 in France (em ehr deux sounds like merde in French)
Coke's poor translation of "Coke adds life" to "brings your ancestors back from the dead" in Chinese.

By: worryaboutsomethingimportant

worryaboutsomethingimportant — Thu, 25 Jun 2009 03:07:57 +0000

Crispin Porter + Bogusky didn't even make that ad. Just ask Alex (@bogusky) himself...

bogusky: The @Gawker gets it wrong. Next time take 30 seconds to check the facts before posting. Not our ad. http://gawker.com/5301856

To me, lazy journalism is infinitely more offensive than a tee-hee advertisement.

By: fiveeight

fiveeight — Thu, 25 Jun 2009 02:30:43 +0000

…you don't know many teenage boys, do you?

By: fiveeight

fiveeight — Thu, 25 Jun 2009 02:27:04 +0000

Cry about it.

By: As if the food wasn’t enough reason to avoid Burger King « Greg Prince’s Blog

Thu, 25 Jun 2009 02:25:28 +0000

[...] TMV also chimes in. [...]

By: ordinarysparrow

ordinarysparrow — Thu, 25 Jun 2009 02:18:59 +0000

Perhaps Burger King is going after the Calvin Klein kids?

http://abcnews.go.com/Business/story?id=7854000...

Calvin Klein billboard in Soho

When you thought it could not get worst. . .

By: smithfwe

smithfwe — Wed, 24 Jun 2009 23:03:04 +0000

I lol'd

By: D. E.Rodriguez

D. E.Rodriguez — Wed, 24 Jun 2009 22:29:40 +0000

Thanks for translating this for others, Rambie

"Honni soit qui mal y pense" = it's just your dirty mind. /snark

Dorian

By: Apparently David Letterman’s writers now work for Burger King… « DaTechguy’s Blog

Wed, 24 Jun 2009 22:21:10 +0000

[...] I actually reading this? Can’t anyone play this [...]

By: Rambie

Rambie — Wed, 24 Jun 2009 20:41:03 +0000

It's not the ad, it's just your dirty mind. /snark

I agree, I too thought the ad was a fake photo-shop job done by a 14 year old. Of course, the TV spot with the King in the bed with the other guy few years ago also didn't make me want to run to the local BK.

By: pacatrue

pacatrue — Wed, 24 Jun 2009 20:32:47 +0000

Yeah, I agree this is over the top. It's not actually that it's a sex joke, but isn't the idea of cramming a woman's shocked mouth with lots of meat kind of... demeaning (not quite the word I'm looking for, but it's a start)?

It matters a lot to me who makes these jokes. If this was a funny video from collegehumor.com, I wouldn't have an issue at all. This is how they make their living, over the top sex jokes. Frequently funny. But when a major corporation makes it their slogan.... It's like the difference between talking about oral sex with your friend versus with your dad. Thank you soooo much, dad, for never making blow job jokes.

By: angelmorales

angelmorales — Wed, 24 Jun 2009 20:19:05 +0000

Well, from someone in the kids marketing world, this is a “tough one to swallow”. It creates buzz, it is all over the web, and social media feeds on this sort of thing – so if that was CPB's goal for their client, then job well done. However, timing here is horrible. The Transformer toys are hitting the stores as we speak – and they are to be a hit with kids. Traffic of kids and families is heavy to say the least due to the release of the movie. I would hate to be a parent walking in with my kids to BK and having to explain what is the meaning of all the jokes teenagers and young adults are cracking at the campaign.