Dove’s “Campaign for Real Beauty” goes fake again

Did the marketing team at Dove make a mistake by portraying a mildly chunky soccer-momish woman as “normal sized” in its first ad for the “Campaign for Real Beauty” series? They seem to have pulled back from the billboard characterization on their website, with several models whose “real curves” have very narrow pavement, if you get my drift. I look at Dove’s dueling moves here.