Former CNN Crossfire host Tucker Carlson’s new MSNBC show is not only apparently in search of an audience but losing the thimble-full audience it has.
“The Situation” dipped to its lowest ratings point on Wednesday night, averaging 148,000 viewers, and scratching in the 25-54 demo with 39,000. A story about Tucker Carlson’s MSNBC ratings could be approached from two directions: “No one wants to watch The Situation!” or “Carlson isn’t going to find an audience overnight.”
It notes the trend:
June 13: 452,000 / 177,000June 14: 231,000 / 87,000
June 15: 198,000 / 77,000
June 16: 202,000 / 79,000
June 17: 172,000 / 89,000
June 20: 194,000 / 92,000
June 21: 172,000 / 52,000
June 22: 148,000 / 39,000
The situation for MSNBC is that the situation sucks.
Some MSNBC bigwigs probably want to strangle Carlson with his tie — except they can’t (it’s a bow tie).
TUCKER: Offending Don Imus when your show debuted wasn’t the wisest idea in the world. Do you think you could attract a bigger audience if you moved to public access?