Take A Peek…..

….at a new weblog that you are going to hear a LOT about. It’s called Virtual Scratchpad and it’s done by media and tech consultant Matt Sheffield, one of the key players in RatherBiased.Com, the website that doggedly followed and chronicled the career of CBS’s controversial Dan Rather and the media issues surrounding him.

After the Rathergate scandal and Rather was prematurely retired from the CBS Evening News (he was originally to have served there a bit longer but after the furor CBS moved up the retirement date) Sheffield was true to his word: RatherBiased.Com only lives on as a website documenting that era. He walked away from it and has been highly active in the Media Bloggers Association.

Sheffield’s main interests on his new blog will be “media, technology, and politics” — and if you Take A Peek today you’ll see how it’s already super-high quality in content and a MUST READ.

Take A Peek at Virtual Scratchpad and we KNOW you’ll be taking several daily peeks.