The Obamomercial – A Conservative Perspective

First of all, as a former TV producer, I have to applaud the production value of Senator Barack Obama’s 30 minute campaign ad. My one negative issue was the beginning shot of Obama in the office. Visually, the Oval Office-esque backdrop was a bit much but probably only a few people put two and two together to understand the subliminal purpose of the camera shot. The transition from the taped to the live segment was a bit disjointed, including the tinting of his tie for a few seconds, the piece was very well done.

As far as the message:

Good mixture of stories of American families in battleground states. The personal stories about his mother, father and grand parents may help to ensure the American people that he has dealt with similar circumstances. The story dealing with his mother and her struggle with cancer and health insurance companies was a emotional high point of the piece that illustrated a connection between his family and other families across America.

At times, Obama sounded like a fiscally responsible candidate in several areas of interest that stood out for me including:

Spending cuts for government; promoting personal and moral responsibility; extolling the responsibilities of parents to educate and raise their children; cutting taxes for the middle class, and providing a tax credit for business to hire American workers for 2 years.

In the live shot from FL, Barack Obama ended the 30 minute commercial by asking people to go out and knock on doors and to vote on Election Day.

30 minutes of political infomercial – No mention of John McCain and not one Ross Perot-esque flip chart on the set. Final grade: Style – A; Substance – B.