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Layaway Returns for Christmas

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Even before this morning’s new low, Elizabeth Warren was suggesting we could see an old-fashioned, new-wave lay-away Christmas:

With Mastercard and Visa cards handed out like cheap candy, layaway plans had nearly disappeared. The old-fashioned method for budgeting–pay a few bucks each week on your purchases–made no sense to millions of customers who could take the goods home and pay a little each month forever after. For more than a decade, when I have taught 507(a)(7) priorities, I have had to explain these transactions to a roomful of students who have never even heard of pay-in-advance. (And special thanks to one of those students, Sydney Leavens, who  recognized the connection to the K-Mart ad.)

Could this ad [link] be an early sign of how purchasing will change in America? A Pay-Now, Buy-Later plan will undoubtedly constrict spending in the short term, but in the long-term it would mean that the money that now goes to interest, fees and interchange fees (about $107 billion in 2007) can be used to buy socks, haircuts, prescription drugs and a million other goods and services.

Retailers pay about $23 billion in interchange fees so that their customers can use credit cards. Today’s retailers say they have no choice:  so long as their competitors take credit cards, they must do the same or see their customers migrate elsewhere.  But if credit availability constricts across the board for consumer, the long-term fallout for K-Mart and thousands of other retailers may not be all bad.

  • jchem
    Heh, anything to get people to spend for the season. I guess we'll see just how bad the economy really is or how much the folks are cutting spending when the ultimate spending season starts.
  • Kmart ran a commercial about layaway featuring a regular middle class white couple, where the wife cheerily shops to her heart's content then puts it all on layaway. My husband and I were both like "Whaaaaaa?!??!" when we first saw it.

    I've never done layaway but my husband and his family often used it when he was growing up. Certainly the way the idea was presented was appealing. After my husband piped up with his positive experiences of layaway, it struck me as a good option for lots of people. Possibly even my family, except for the fact that all the Kmarts in my area are fetid hellholes. :)
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