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	<title>Comments on: Obama Airs More Negative Ads</title>
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	<link>http://themoderatevoice.com/22772/obama-airs-more-negative-ads/</link>
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		<title>By: DLS</title>
		<link>http://themoderatevoice.com/22772/obama-airs-more-negative-ads/comment-page-1/#comment-151197</link>
		<dc:creator>DLS</dc:creator>
		<pubDate>Thu, 18 Sep 2008 23:56:31 +0000</pubDate>
		<guid isPermaLink="false">http://themoderatevoice.com/politics/negative-campaigning/22772/obama-airs-more-negative-ads/#comment-151197</guid>
		<description>The rabid won&#039;t be satisfied unless Obama commits serious slander and worse.&lt;br&gt;&lt;br&gt;He&#039;s probably never going to stoop that low; sorry, lefties -- unless he&#039;s desperate and it&#039;s time for an amplification as an October Surprise.</description>
		<content:encoded><![CDATA[<p>The rabid won&#39;t be satisfied unless Obama commits serious slander and worse.</p>
<p>He&#39;s probably never going to stoop that low; sorry, lefties &#8212; unless he&#39;s desperate and it&#39;s time for an amplification as an October Surprise.</p>
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		<title>By: pacatrue</title>
		<link>http://themoderatevoice.com/22772/obama-airs-more-negative-ads/comment-page-1/#comment-151156</link>
		<dc:creator>pacatrue</dc:creator>
		<pubDate>Thu, 18 Sep 2008 23:12:35 +0000</pubDate>
		<guid isPermaLink="false">http://themoderatevoice.com/politics/negative-campaigning/22772/obama-airs-more-negative-ads/#comment-151156</guid>
		<description>Yeah, the very next paragraph in the article you link to after the one you quote seems extremely relevant to assessing this claim. So here it is:&lt;br&gt;&lt;br&gt;&quot;If that seems like a surprising statistic, it&#039;s partially because McCain&#039;s negative ads have gotten a great deal more attention in the media than Obama&#039;s. That owes primarily to the McCain camp&#039;s repeated use of debunked claims. The number also has something to do with the project&#039;s definition of a negative ad: &quot;any ad where the candidate&#039;s opponent was mentioned.&quot; In other words, a spot that spends 27 seconds on how great Candidate A is and 3 seconds on what a jerk Candidate B is would be categorized the same way as an ad that spends its entirety bashing Candidate B. So while these stats tell us what percentage of each candidate&#039;s ads mentioned the opposition, there&#039;s no gradation available as to how negative each campaign&#039;s ads were.&quot;</description>
		<content:encoded><![CDATA[<p>Yeah, the very next paragraph in the article you link to after the one you quote seems extremely relevant to assessing this claim. So here it is:</p>
<p>&#8220;If that seems like a surprising statistic, it&#39;s partially because McCain&#39;s negative ads have gotten a great deal more attention in the media than Obama&#39;s. That owes primarily to the McCain camp&#39;s repeated use of debunked claims. The number also has something to do with the project&#39;s definition of a negative ad: &#8220;any ad where the candidate&#39;s opponent was mentioned.&#8221; In other words, a spot that spends 27 seconds on how great Candidate A is and 3 seconds on what a jerk Candidate B is would be categorized the same way as an ad that spends its entirety bashing Candidate B. So while these stats tell us what percentage of each candidate&#39;s ads mentioned the opposition, there&#39;s no gradation available as to how negative each campaign&#39;s ads were.&#8221;</p>
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		<title>By: roro80</title>
		<link>http://themoderatevoice.com/22772/obama-airs-more-negative-ads/comment-page-1/#comment-151109</link>
		<dc:creator>roro80</dc:creator>
		<pubDate>Thu, 18 Sep 2008 22:37:45 +0000</pubDate>
		<guid isPermaLink="false">http://themoderatevoice.com/politics/negative-campaigning/22772/obama-airs-more-negative-ads/#comment-151109</guid>
		<description>The article is very interesting, because it points out how &quot;negative&quot; was defined for the purpose of these stats.  I live in California, where I guess the candidates don&#039;t think they need to advertise at all (fine -- we all know we&#039;re going dem anyway, spend the money where it&#039;s useful), but just from the ads I&#039;ve seen on the internet, the difference in the level of negativity between the two candidates is pretty wide.  In one case, I&#039;ve seen honest, issues-based ads about a candidate&#039;s views and how the views of his opponent are wrong downright dangerous.  In the other case, I&#039;ve seen pretty character smears, flip sarcasm, hints of racism, and outright lies about policy (for both the &quot;approving&quot; candidate and his opponent).  With this in mind, it&#039;s pretty incredible to say that Obama is &quot;more negative&quot; than McCain.  &lt;br&gt;&lt;br&gt;But again, I haven&#039;t seen a single ad on TV, so maybe I&#039;ve only seen the ads that really stir things up (think lipstick, britney, etc).</description>
		<content:encoded><![CDATA[<p>The article is very interesting, because it points out how &#8220;negative&#8221; was defined for the purpose of these stats.  I live in California, where I guess the candidates don&#39;t think they need to advertise at all (fine &#8212; we all know we&#39;re going dem anyway, spend the money where it&#39;s useful), but just from the ads I&#39;ve seen on the internet, the difference in the level of negativity between the two candidates is pretty wide.  In one case, I&#39;ve seen honest, issues-based ads about a candidate&#39;s views and how the views of his opponent are wrong downright dangerous.  In the other case, I&#39;ve seen pretty character smears, flip sarcasm, hints of racism, and outright lies about policy (for both the &#8220;approving&#8221; candidate and his opponent).  With this in mind, it&#39;s pretty incredible to say that Obama is &#8220;more negative&#8221; than McCain.  </p>
<p>But again, I haven&#39;t seen a single ad on TV, so maybe I&#39;ve only seen the ads that really stir things up (think lipstick, britney, etc).</p>
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