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Rasmussen Poll: More Voters Think Obama Played Race Card Than McCain In Recent Political Mini-Firestorms

A new poll says that when voters are asked about who has played the race card in the recently, highly-publicized flaps involving charges by the camps of Democratic Sen. Barack Obama and Republican Sen. John McCain, more voters think the Democratic presumptive party nominee pulled the card out of the deck.

Rasmussen Reports has the poll:

Sixty-nine percent (69%) of the nation’s voters say they’ve seen news coverage of the McCain campaign commercial that includes images of Britney Spears and Paris Hilton and suggests that Barack Obama is a celebrity just like them. Of those, just 22% say the ad was racist while 63% say it was not.

However, Obama’s comment that his Republican opponent will try to scare people because Obama does not look like all the other presidents on dollar bills was seen as racist by 53%. Thirty-eight percent (38%) disagree.

The big political lesson here is that Obama is going to have to be far more careful what he says and how he says it than McCain. Voters are giving McCain a lot more leeway. MORE:

Both campaigns expressed a desire to move beyond the recent flap. On Saturday Obama backed off the racism charge and accused McCain’s campaign of cynicism instead. He also rejected McCain’s charge that the Democrat himself had brought race into the campaign with his dollar bill comment.

Rasmussen also found some racial and partisan polarization on these questions:

Not surprisingly, the McCain ad generates significantly different perceptions along racial and ethnic lines. Most African-American voters—58%–saw the McCain ad as racist. Just 18% of white voters and 14% of all other voters shared that view. To watch the ad, click HERE.

As for Obama’s comment, 53% of white voters saw it as racist, as did 44% of African-Americans and 61% of all other voters.

There were also significant partisan divides. Democrats were evenly divided as to whether the McCain commercial was racist, and they were also evenly divided on the Obama comment. Republicans, by an 87% to 4% margin, rejected the notion that the McCain campaign ad was racist. But, by a 67% to 26% margin, GOP voters believe that Obama’s comment was racist.

Unaffiliated voters, by a five-to-one margin, said the McCain ad was not racist. By a much narrower 50% to 38% margin, un-affiliateds viewed Obama’s comment as racist.

One fact: since these controversies burst on the scene, McCain has pulled even with Obama in the Gallup Daily Tracking poll amid other indications that Obama’s candidacy is not gaining the kind of traction that many Democrats would wish at this early point in the campaign.

But one factor to consider is this: August isn’t the political ball game…yet. Political independent writer John Avlon, writing on The Politico in a post titled “Beware of the Ides of August” says this:

For all the times that this campaign has felt like a coronation for Obama, it’s worth remembering that his lead — while steady — has never approached Dukakis’ mid-summer 17 percent lead. McCain has been faring far better than the damaged Republican brand, polling well ahead of his party and its incumbent president. If Obama is a bridge-builder, McCain is a survivor.

In recent weeks, Republicans have reached back into their mid-summer bag of tricks, attempting to paint Obama with weirdly sarcastic variations on the “entitled-liberal-effete-elite” label. This style versus substance contrast may win converts, but McCain is playing a dangerous game: He gained credibility with independent voters by holding himself above partisan gutterball politics. Any low blows could be seen as a sign of desperation, which would only feed the “angry old man” and “Bush 3″ labels that Democrats are trying to pin on him. The Obama campaign is disciplined and they’ve got money to burn.

This campaign is only going to heat up. So both campaigns should beware the Ides of August — it’s primetime for character assassination.

But the old saying is “if it ain’t broke, don’t fix it.”

And if McCain comes out politically on top in a week of warring charges about the race card, why shouldn’t his campaign decide it’s best not to fix a strategy that polls show is not broke? If push comes to shove and each side says the other side is playing the race card, Obama’s the one who falls further down the stairs.

For more blog reaction go HERE.

  • Neocon
    Honestly I think the US is starting to suffer from Obama Fatigue. I heard a political pundit saying back in about march that this fervor pitch support cannot go on till November 4th. That the people will burn up and burn out.

    I suspect there may be some truth to that. I suspect the closing poll numbers are starting to illustrate that. Obama still leads in Electoral votes but even that has changed in McCains favor.

    We will see. Can the faithful keep up this fever pitch support for the Good Senator till November 4th? We will find out soon.
  • vwcat
    The voters are giving the leeway that the press gives. When McCain get about 50/50 positive and negative and Obama gets 75% negative press that is what is influencing the voters.
    And why they give McCain leeway.
    They are not being told the truth.
    part of it is the press still thinks McCain is the old flame of 2000 and cannot accept he is not. He is now part of the Bushies and neocons with Roves henchmen running his campaign.
    They blamed Obama for the race thing when in truth it was the usual republican dog whistle going on under the radar.
    http://www.huffingtonpost.com/2008/08/03/gergen...
    David Gergen explained this to the ignorant pundits this morning and what is really going on.
    The people will only react to the information they are given and if that information is one that gives McCain the breaks and covers up for him and they keep picking apart everything about Obama and spin it into a negative, the public will react in kind.
  • Marlowecan
    Neocon said: "Can the faithful keep up this fever pitch support for the Good Senator till November 4th?"

    Of course they can, Neocon. Note the innumerable pundits and media figures who ridiculed McCain's brilliant "Celeb" ad . . . and/or warned that pursuing this risked destroying his candidacy/brand.
    There was even one predicting that the outrage of the Hilton family would lead to McCain firing the same aides whose tactics cut Obama's lead...made the "Celeb" ad go viral...and brought him even in the polls with Obama!

    A total disconnect with reality. . . explainable only by their general outrage that Obama was being brought down to earth by hit after hit . . . leading to the fantasy that McCain would fire those evil men who were hurting their Obama.

    Thus, I think McCain still faces an uphill fight. As Howell noted in the WaPo, Obama dominates visual media coverage.

    McCain has to go positive at some point. He has to project why he is a better pick than Obama. Remember Bush Sr. not only demolished Dukakis, but offered himself as a kinder gentler Republican.

    Obama has been careful to remain generally positive himself . . . leaving much of his mud-slinging to surrogates to take down McCain. If McCain can tempt Obama into responding in kind, Obama loses as he depends more on his "shininess" than does "cranky old man McCain".

    But if Obama remains disciplined . . . and leaves the nasty take-downs of McCain to his allies in the MSM and the blogosphere (Recall Reagan's breezy - "There you go again" - dismissal of Carter's attacks!). . . McCain will lose.

    Just my opinion.
  • Marlowecan
    Re: Joe's post. . . .

    I think the lesson here is that Obama cannot go negative personally without significant cost.

    Obama's campaign model should be Ronald Reagan. Reagan offered himself as a breath of fresh air, just as Obama offers change.

    Note to Race-warriers: Brit and Paris are NOT examples of a threatened white womanhood meme. Had "Celeb" designers sought a racist message, they could have easily paired Obama with an A-list beauty like Scarlett Johannsen (who has publically declared her "crush" on Obama, with whom she has been in regular contact). They expressly did not, and instead associated him who two celebs with LOW public esteem, and no values.

    When Obama plays the race card in this way...like an Al Sharpton would . . . it plays negatively to his breezy, positive image. Obama should have let it flow beneath him . . . as Reagan did with Carter's attacks . . . and let his aides hit back. Instead, he let it get under his skin . . . as he did with HRC.

    I know progressives want Obama to be in attack dog mode.

    But I argue the significance of Joe's post poll numbers is that . . . if Obama follows Reagan's model - and leaves the nastiness to surrogates, and suggests that he is above it (the only exception being an attack on Michelle or his kids, re: the Dukakis-rape debate meme) - he will be living on Pennsylvania Ave. next year.
  • mikkel
    I think that Obama can't win on this issue and really thought he shouldn't have brought it up. I think there is a lot of social racism still (across all demographics/political views/regions) that makes it so a black person has to prove themselves more and has to be superior.

    This sucks but I don't think it's going to go away anytime soon. I also have to say that I think in most instances racism doesn't affect the outcomes a whole lot if there is that extra effort. If Obama wanted to be honest he could just say he realizes this and will strive to make it a non-issue because he thinks his ideas are so much better. There is so much subconscious racism that it's bound to pop up even if it's not explicit, and most people feel very defensive about it so they are likely to deny everything if there is not explicit racial messages (which they will eagerly denounce). This phenomenon definitely isn't a republican/democrat, rich/poor thing or any other divide.

    Marlow has a more cynical take that is probably closer to what Obama is trying to do over the long term. It's not like Obama is a saint, there are tons of instances where he has used deft political maneuvering. I just happen to think that in most instances Obama doesn't tell outright lies.
  • kryon77
    Contra Mr. Gandelman's post, voters are not giving McCain any more leeway than Obama. Obama has explicitly played the race card on several occasions, and McCain has not done so once, and voters have eyes and ears and can perceive the truth.

    Is there a non-racial interpretation of this Obama statement, from a Florida fundraiser in June?

    "It is going to be very difficult for Republicans to run on their stewardship of the economy or their outstanding foreign policy. We know what kind of campaign they’re going to run. They’re going to try to make you afraid. They’re going to try to make you afraid of me. ‘He’s young and inexperienced and he’s got a funny name. And did I mention he’s black?’"

    http://politicalticker.blogs.cnn.com/2008/06/21...

    As Lindsey Graham said on Fox News Sunday this morning, referencing the above passage: "Who the hell is 'they'"? Well, in the preceding sentences, Obama referenced "the Republicans," and "the campaign" so it's clear that Obama meant to include the McCain campaign in his false indictment.

    And now, in his latest "dollar bill" remark, Obama explicitly referenced McCain by name before proclaiming that nefarious forces would say that Obama doesn't look like other presidents on our currency, which was so obvious a racial appeal that even Obama's own campaign manager Axelrod had to admit to it.

    So I ask Gandelman or anyone else who cares to answer: How many times is Obama allowed to call McCain a racist, before McCain is permitted to call him out on it?
  • Rambie
    Sounds to me Kryon77 that Obama was just correctly predicting the future... he new the Republicans were going to run a smear campaign. They've done it since the 2000 election what made you think they weren't?
  • elrod
    That Rasmussen poll is very dubious. 44% of African Americans believe that Obama's statement was "racist?" Umm, I highly doubt that. In fact, the McCain campaign calls it "playing the race card," or "race-baiting," which is very different from being "racist." A racist statement actually denigrates someone because of their race. Playing the race care is falsely accusing somebody else of being racist.

    Tha 44% of African Americans said "yes" to this question means that they interpreted it MUCH differently than the Rasmussen is reporting it. My guess is that many of them meant, "Obama was responding to real racism" in his dollar bill reference; remember more than half of blacks believe the Paris Hilton ad was racist.

    So this datapoint is pretty much useless Rasmussen should be called to task for asking such a sloppy question.
  • elrod
    Kryon,
    The "they" in his comments mean not just McCain himself but all the GOP surrogates. My own state GOP (TN) ran a blatantly racist ad supposedly "showing Obama in his native Muslim garb." Come to the South and you'll see all sorts of racist crap local and state Republicans are throwing at Obama. And the racism is not just black/white. It's "foreignness," which adds to the picture of an "exotic" and "dangerous" man.

    The problem for McCain is that his ad team is not very subtle about what they do. They haven't gone over any racial lines, in my opinion, but they have made a mockery of their claim to be above negative campaigning.

    John McCain has no honor. He is a liar and a buffoon. He puts himself above his country. He will do anything to gain power. He is NOT a "different" kind of Republican. If you want a standard-issue Bush-style Republican, go ahead and vote for McCain. But if you think he is somehow above the usual GOP pol, you are naive.
  • JSpencer
    It's becoming clear to me that white voters are going to be holding Obama to a higher standard than they do McCain. Part of the reason for this will be due to the medias greater interest in creating an exciting race-based narrative than it's interest in straightforward, honest reporting. The other reason has to do with our countries history of giving greater leeway to white males than it does women or minorities. This isn't about any so-called race card, it's about the attitudes that still exist in our society despite all the high-minded, and sometimes disingenuous attempts to ignore them. One thing I can say with almost complete certainty, nothing that happens between now and November will surprise me. I might find it disturbing, or disappointing, but it won't surprise me. Not a very pleasant thing to have to admit.
  • kryon77
    I'll make what Rambie and Elrod might take to be a concession: Republicans typically run "smear campaigns" against Democratic opponents, or at least they have in the last several Presidential elections (against Dukakis, Clinton, Gore and Kerry.) But what you call "smear," I call "an attack on the opponent's character."

    But where we likely differ is on the moral propriety of this strategy. Being a good or bad unitary leader of the United States Executive branch - arguably the most powerful person the world - does not essentially turn on one's stand on the issues. Any smart high-school debater can tick off a series of positions on health-care, immigration, Iraq, etc. that would have the support of most Americans, but we don't elect him president (and not just because he's under 35.) Being the president involves unforeseen difficulties and unforeseen domestic and international crises, which cannot be litigated in the course of a campaign. That's why ultimately all we have to go by are a candidate's general character, past experience, accomplishments, and judgment, as demonstrated by past decisions, hopefully under some amount of stress.

    So Republicans say that Obama has so far accomplished little, and has demonstrated little strength of character, and yet - while he may not have clinical Narcissistic Personality Disorder - does a pretty good imitation of it. Obama has his own character attack on McCain, which usually takes the form of focusing on his his allegedly poor judgment in supporting the war in Iraq.

    The voters will have to make up their own minds as to the characters of Obama v. McCain. And so far, the voters have wisely seen through Obama's attempt to escape this vetting process, by claiming, in effect, that any attack on his character is essentially racial in nature.
  • Marlowecan
    It looks like the Obama-Celebrity meme will get reinforcement come September.

    The New York Post "Page Six" is reporting that celebrity Tyra Banks will be, bizarrely enough, posing as Michelle Obama for the cover of Harper's in September.
    First "Time" and "Newsweek", the "New Yorker", then "People", now Michelle is being impersonated by a celebrity on "Harper's". If the Obamas get the covers of "Vanity Fair" and "Vogue" this fall, it is all over for them.

    And some folks (mostly liberal pundits) dismissed the power of the "Celeb" ad, and declare the MSM has a pro-McCain agenda (by giving Obama the cover of every major MSM publication in the US...a very devious GOP plot that ;)

    From "Page Six":
    "TYRA Banks - the mastermind of gimmicks - is at it again. Banks - who once had her breasts examined on TV to show everybody they were "real" - is now dressing up as Michelle Obama for the September cover of Harper's Bazaar. "It's a full makeover," said one spy. "You know how Tyra likes to do that stuff. And she'll get a lot of press off it." A rep for Banks didn't return calls."
  • JSpencer
    Kryon77: "That's why ultimately all we have to go by are a candidate's general character, past experience, accomplishments, and judgment, as demonstrated by past decisions, hopefully under some amount of stress."

    Well, that makes for a nice line, but if it's true, then how on earth did GWB ever get elected? He certainly never came close to filling any of that criteria. Forgive me if I suggest they are merely pretty words that take a back seat to partisan loyalties.
  • elrod
    Kryon,
    I agree that character matters. But these character attacks against Obama have done nothing to reveal anything about Obama's character. However, they have said a LOT about John McCain's character. He has no honor. He is dishonest. He is a self-centered brat. He's a hypocrite. That's what we've learned about John McCain's character.

    Barack Obama went abroad and looked and behaved like a real President. Maybe you think it was just a show, but it certainly didn't look like he was over his head.

    Like a jealous 13-year old girl, John McCain has responded by mocking Obama as a celebrity - even though he called himself a celebrity on his own website before scrubbing it.

    Yes, Barack Obama has much less experience than John McCain. But we haven't seen any evidence that John McCain's experience has led to wisdom and good judgment.
  • daveinboca
    "That Rasmussen poll is very dubious. "

    This is hilarious. The other day, one of the masthead crew called another poll supporting McCain an "outlier."

    It seems that the Dems love polls except when they aren't supportive of Dems, then they are "dubious" and an "outlier."

    Polls are very slippery gauges of public attitudes & opinion, largely depending on wording of the queries, the ratio of one party to another [a recent poll favoring Obama turned out in the "fine print" to be over 55% Dems & less than 40% Repubs, but the headlines about the poll said nothing of this anomaly], and the mysterious "Wilder" or "Bradley" effect, to mention only three variables.

    Obama has been slipping up again & again with racial innuendo and the "Moses" ad consisted largely of snippets of Obama's own public appearances. So maybe Obama should be blamed for celestial satires on his bloated self-esteem verging on arrogance [or maybe past arrogance into overweening pride/egomania].

    I heard John Kerry whining today on Tom Brokaw's MTP how mean the Repubs were to him---having Vietnam vets pointing out his 3.5 months in-country with 3 mysterious Purple Heart wounds [he still hasn't released his records as promised]. I don't think Obama should use Kerry as a surrogate. Character issues.

    McCain has more character than Obama, GWB, Gore, Clinton, or GHWB. He simply can't stick to script and wanders off topic like my old Dutch uncle used to do.
  • JSpencer
    The only poll I'll take to heart will be the one conducted November 4th.
  • pattyd44
    Obama is the biggest joke since George Mcgovern.. when are you loonie liberals going to comprehend, you are not going to win? Gore? Kerry? Lets not forget John Edwards a straight shooting LOSERS!
    Is there anything left that Obama hasnt flipped out? He hasnt gained support hes losing support in his own dem party.. Hes a compulsive liar, hence : fisa.. He lied during the entire primaries, nothing he claimed were issues are issues anymore, he has flipped on abortions, gay marraiges, campaign financing, nafta, cafta, fisa, gun control... Im sure I left out plenty more...
    He is as racist as the day is long , so are all his bozo cult members, they threaten, they try to intimidate, they are scum suckers! everytime Obama opens his mouth, he stuffs his foot in it.. and then has to "explain" away his raicst remarks, his assisine stupidity, hence: inflate your tires....he has severe charactor issues.. he has severe mental issues, why dont you bozos start by reading his book, how he called jews kikes and whitieys are evil..
    amazing , obama gets Iran and Iraq confused while questioning the general.. he thinks canada has a president, he confused labor day and memorial day.. he thinks he will be president 8 to 10 years, the list is endless of his stupidity, yet Mccain is old... whats Obamas excuse, cocaine abuse rot his brain?
    Since when isnt a mans charactor based on the people that surround him? Obama sits in a racist church for 20 years, married in the racist church, baptized his children in a racist church, donated a million dollars to a racist church but claims he never heard the racist words? so , is he saying while in congress he doesnt hear a word either? hes a moron ! and only a moron would fall for his lies!
    He refuses to release his medical records, why?? what is he hiding? his cocaine abuse? he alleges to be a lawyer yet puts up a phony birth certificate with no state seal and no certificate number.. and calls that legal? hes a moron! this idiot has more skeletons than arlington cemetary and I for one, can not wait til the GOP slam him and hard!
  • pattyd44
    GWB was TEXAS governor for 5 years, what the hell has Obama done besides a community organizer aka glorified boy scout leader.. let me guess your high on cocaine?
  • pattyd44
    whats Obama's excuse for confusing iran and iraq while questioning the general? or saying hes going to meet with canada's president? or not knowing the difference between labor day and memorial day? or his most recent moronic statement of presidents are presidents for 8 to 10 years? Is the 6 years of cocaine abuse taken its toll? why is he refusing to release his medical records?
  • pattyd44
    amazing, yet Obama has used racist remarks from the start, with his typical white, to bitter small town, now he gets caught with his latest race card game and your going to pooo hooooo.. 53% said he used the race card.. hes the next jesse jackson in the making, hes D-O-N-E but dont take it from me, wait for Nov..
  • pattyd44
    why dont you grow a brain and figure out what playing the race card means, it means your sorry ass is trying to get sympathy... the big woe is me.. woe is me im black, im being picked on... you oughta know you ALL use it..
  • elrod
    Joe,
    Now that Patty has reveled her ugly self to the Moderate Voice, it's probably time she be shown the door.
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