Comments on: A signal moment in the slow, painful meltdown of the broadcast TV industry

By: DLS

DLS — Wed, 28 May 2008 01:17:35 +0000

“How to you appeal to a population that is less literate, less attached to U.S. culture, and more diverse than ever?”

Item #3, diversity, is a challenge to marketers insofar as it may imply a fragmented market (several smaller markets, effectively) even if people were much more literate, but the real item is #1, by far. I don't think #2 matters because the godawful behavior we're seeing so much more and more particularly among youth constitutes an effective revision of US culture or subculture or set of such subcultures.

By: today nbc

today nbc — Tue, 27 May 2008 14:59:20 +0000

[...] [...]

By: superdestroyer

superdestroyer — Tue, 27 May 2008 13:52:01 +0000

In this months Atlantic Monthly, there was an article by a freshmen english instructor at an open admissions university. One of his comments is that there is not a single book that all the students have read and the only movie that all students have see was “The Wizard of Oz.”

By guess is that the boardcast networks suffer the same problem that the newspapers are suffering: How to you appeal to a population that is less literate, less attached to U.S. culture, and more diverse than ever? I think the broadcast networks will suffer the same problem as the newspaper and continue to lose market share to niche marketing.

By: A signal moment in the slow, painful meltdown of the broadcast TV industry · Buwin Technology

Tue, 27 May 2008 12:24:23 +0000

[...] CustomersAreAlways – Exceptional Customer service wrote an interesting post today onHere’s a quick excerpt [...]