Political donation’s best bang for the buck

The Wall Street Journal reports that the DNC Is Low on Cash

While donations to Democrats in general are at record levels, the Democratic National Committee finds itself bringing in less than specific focus entities such as the charismatic presidential candidates, the Democratic Senatorial Campaign Committee and the Democratic Congressional Campaign Committee.

I suspect that the average political donor is trying to get their funds as close as possible to the front lines of the political campaigns of individual candidates. If we are not giving to a specific candidate whom we think has a reasonable shot at winning, we are giving to the House and Senator Campaign Committees that may have better information on the optimal use of funds from minute to minute during the hectic campaign season. Personally I give disproportionately to the Senate Campaign committee since to a large extent the Senate is the gatekeeper for the rate of change in Congress and thus government. The fate of all the good intentions of each Presidential candidates is dependent on the relative margin of Democrats and Republicans in the Senate. A 60 seat advantage of the Democrats can change our world a lot faster than a 59 seat advantage.

The DNC may be taking in less at this time because a majority of voters have already decided that it is time for the Democrats to manage the levers of government. Donors may not think that more money is needed to convince the public of the obvious.