New Anti-McCain Video Parodies Pro-Obama Video

That “Yes We Can” pro-Obama video that was sweeping the Internet has now been parodied in a new video — an anti-John McCain video. And it is also sweeping the Internet, now appearing on websites and weblogs:

This actually underscores a serious point: in each of the past elections (2004, 2006) the communication and advertising tools at the disposal of almost anyone with a computer and even a shoestring budget have increased in popularity. So what do you have here?

First, there was the Obama video that people found inspiring. So now there’s this video that’s anti-McCain, a take off of the popular Obama ad. The Internet is particularly popular with younger voters: just ask a young person if he/she reads a daily newspaper and the answer you’ll likely get is not much or not at all. They have become oh, so 20th century..which is why newspapers are faced with a crisis.

So this kind of battle — the battle for imagery, using tools and take-offs of images already out there in the Internet culture — is not a small one in 2008. It probably isn’t enough yet to turn the course of an election — but it is enough to influence some perceptions. And what’s cooler than a parody of a popular Internet video…with a political message?

Here’s the original Yes We Can Video and you can compare them: