Romney Moves to Cash-Conservation Mode

It’s probably a good thing as he may wish to use his $$$ for something else someday.

The Politico

Mitt Romney hasn’t extended his television presence into next week in South Carolina and Florida, an aide confirms.

Romney has been on TV for months in both states, owning the airwaves long before his GOP rivals purchased their first spots.

But his multimillion-dollar investment in the two key states that may ultimately decide the GOP nominee has not paid off as he continues to lag behind rivals there.

Spokesman Kevin Madden declined to say whether their decision was based upon strategy or money.

AND

UPDATE: Another indication that Romney is easing back on the self-funding — an adviser tells AP’s Glen Johnson that they recognize that their ad campaign wasn’t terribly effective and that now they’re going to focus on earned media. Also known as free media.