Project ORCA is a massive undertaking – the Republican Party’s newest, unprecedented and most technologically advanced plan to win the 2012 presidential election.
That’s the Romney campaign’s description. Ace of Spades says:
Pretty much everything in that sentence is false. The “massive undertaking” is true, however. It would take a lot of planning, training and coordination to be done successfully (oh, we’ll get to that in a second). This wasn’t really the GOP’s effort, it was Team Romney’s. And perhaps “unprecedented” would fit if we’re discussing failure.
And what about that “data driven” part? The campaign may have been data driven but they selected bad data from the conservative echo chamber.
Mitt Romney’s campaign got its first hint something was wrong on the afternoon of Election Day, when state campaign workers on the ground began reporting huge turnout in areas favorable to President Obama: northeastern Ohio, northern Virginia, central Florida and Miami-Dade.
Then came the early exit polls that also were favorable to the president.
But it wasn’t until the polls closed that concern turned into alarm. They expected North Carolina to be called early. It wasn’t. They expected Pennsylvania to be up in the air all night; it went early for the President.
After Ohio went for Mr. Obama, it was over, but senior advisers say no one could process it.
“We went into the evening confident we had a good path to victory,” said one senior adviser. “I don’t think there was one person who saw this coming.”
Not unlike the Bush administration in the lead up to the Iraq war the Romney campaign was only considering “data” that told them what they wanted to hear. The data the labeled as “liberal bias” turned out to be correct.
Judging from his campaign it would appear that this country dodged a bullet when Romney was defeated.