Chick-Fil-A’s Vice President of Public Relations Dies


Jul 28, 2012 by

A truly sad story. My former San Diego Union colleague (a great writer, reporter and editor who no longer works at the paper) Greg Gross posted an item about Chick-Fil-A’s VP of Public Relations, Don Perry, dying with Greg’s comment that this was for those who think PR is a cushy job.

And it most assuredly isn’t.

Just think about what it would be like to defend the company now in the middle of a boycott with all the written and verbal incoming missiles that threaten the company’s branding (whether brought upon by the company’s bigwig or not). If your job is public relations, you have to battle to stem the damage. And if your job is public relations, all along you have worked long hours to protect your company’s brand. Set aside your views on the issue of the content of the controversy and imagine the job stress. That is part of doing p.r.

Newsy.com has this good summary:

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5 Comments

  1. Jim Satterfield

    Yes, it’s very easy to imagine the poor man’s reaction of “HE SAID WHAT ON THE RADIO???” and the stress he had at that job.

  2. The_Ohioan

    That’s too bad. After 29 years, maybe this was just too much. Seems like it fits into the “good servant, bad master” category.

  3. You don’t work 29 years at the same company without sharing their values.

  4. DR. CLARISSA PINKOLA ESTÉS, Managing Editor of TMV, and Columnist

    May he rest in peace, and esp, his family and those who love him be comforted.

    I’d just say this, heart attack happens at golf course, on vacation, in restaurants, during leisure times. I’ve two friends who died on vacation in the last two years. It is sadder than sad to suddenly lose people you care for. And in each case, there was underlying heart condition or weight issue their docs had been working with them on. In the greater scheme of things, I dont know if we can ever know the why precisely of sudden heart attack. And surely know some with heart conditions who are in their 70s and mean as spit. Though it occurs with women, we know men are especially vulnerable, and I hope someday there can be diagnosis earlier so more people have a chance to take better care if possible.

    Again, RIP Don Perry.

  5. StockBoyLA

    Sad to hear of anyone’s death. May his soul find the peace in death he couldn’t find in life.

    Maybe God is trying to tell Chick-fil-A something.