CBS bet its future — and a ton of money — on Katie Couric, who became NBC Today Show’s mega star due to her TV presence, excellent features and (yes) tough interviews. But mostly because Couric was young, a break from the stodgy old TV newscast mold — and was highly popular.
Now it’s clear Couric has tanked in the network newscast ratings, CBS is in third place and unless there is some dramatic resampling by the audience, she hasn’t caught and — is unlikely to catch — on. Instead, longtime ABC News veteran Charles Gibson is Number One?
Why? Mark Daniels has a theory HERE.
How about the obvious? She isn’t a good news anchor. Just because she was good doing a morning show with some interviewing responsibilities doesn’t mean it translated.
Or conversely, maybe Charlie is just better than the rest.
It doesn’t always require ‘deep reasons’.
“Why Is ABC’s Charles Gibson Number One In The Evening Newscast Slot?”
Because someone had to be #1, it sure isn’t because ANY OF THEM are actually any good at all. The quality of the news is at it’s worst point in my lifetime, and it isn’t going to get any better untill people start turning them all off.