I had heard this story before but now that the ads are airing it was brought to my mind again. Dr. Pepper has this new ad campaign talking about how their new soda “isn’t for women”.
It seems that this new soda is part of a whole new segment of the soda market. When i saw products like Coke Zero or Pepsi Max I just assumed it was some sort of branding thing, trying to get catchy names versus just the word diet.
Well it turns out there is more to it.
It seems that some men out there are so insecure that they won’t drink ‘diet’ soda because that is for women, as if you aren’t macho if you cannot force your body to ignore the sugar in regular soda.
Now I’m far from a macho man and am pretty sure lots of self proclaimed “manly men” would consider me a wimp.
But I’m not so insecure in myself that I measure my manliness by what kind of soda I drink…
Am I wrong in finding this ridiculous ?
It’s just marketing, sheesh.
Funny isn’t it?
We all know Trix are for kids.
Well of course it is an ad stunt.
My point is that they wouldn’t do the ads unless there was a market of men scared to drink ‘diet’ soda and to me that is silly.
Marketers create memes out of whole cloth. Brain farts, ganja, and low SAT scores. That’s what marketing is, not reality.
Hey, It’s a proven fact, marketing (lying) works.
Who’d'a thought ads with bikini clad women could convince men to pay full price for watered down beer?
If you really want a “lite beer” buy a six-pack of regular beer… fill a glass 2/3 with beer and 1/3 with water (or for a colder beer substitute ice cubes for water)… Same “lite beer” but you get 9 beers for the price of 6.
I’m more of a coffee drinker than a soda drinker, but when I do buy a pepsi, it’s a “diet” pepsi. Who needs all that corn syrup and who cares about a label? No worries about manliness here.
That’s weird because I have been drinking Diet Mt Dew for a decade.
I don’t care what anyone thinks of me not spiking my sugar level, and trying to maintain a healthy internal balance of my body chemistry.
Who’s going to feel secure, and who won’t; when I don’t develop adult onset diabetes, but others do?
I don’t feel the least bit insecure about not having a plethora of health issues associated with Type 2 Diabetes (not to mention limb loss).
I’m not preoccupied with the idea of “chick drinks,” which conjures visions of males(?) holding them only with the thumb and forefinger.
A real problem is the acquisition of the reputation of some good automobiles as becoming or being chick cars.
Tragedy and disgrace!
Stray Mongrel: In addition to the other consequences of diabetes, losing your vision, your kidneys, your nervous function, yes, you can lose your circulation. With that comes not only being at risk of losing limbs, and hands and feet, but also fingers and toes … and in the dase of men, real and otherwise, “Digit 21″ sometimes (not the subject of much discussion, due perhaps to embarrassment, but it’s known to happen).
That, too, may be additional motivation for some not to worry what others think of their unmanly beverage choices.
(Most of us see no big deal with this late-teens-to-mid-thirties-male-target advertising, but since it triggered an article and a discussion, well, there you are.)
stray: if there’s aspartame in the diet mountain dew that is the debbil. No way is aspartame a healthy ‘additive’
and sentry, you are accurate, both diabetes’s 1 and 2, can cause digit 21 to become non-functional. Result from tiny nerve damages and damage to the tiniest but crucial circulatory system in that part of the body. Diabetes 2 esp can seem non=symptomatic. It goes on silently destoying muscle, circulatory, nerve systems. Heart is muscle, brain is nerve system, as is feeling in skin and body, and all things of the body in order to work well are tied to circulation of blood and nutrients. Without either one, like letting a house near the sea never be scraped and fresh painted with weatherproof paint. Ruin.
Best defense, daily blood testing with glucometer to know where the median is